Threads users still barely click links

image via Engadget

July 14, 2025, 5:01 PM

• •Threads has grown to over 350 million monthly users, but still sends very little traffic to external websites.
• •Meta has been making changes to improve link performance, but users have been trained to ignore links.
• •Publishers are seeing very little traffic from Threads, and the platform lags behind others in referral traffic.
• •Threads faces an identity crisis, needing a clear purpose beyond user complaints and trauma dumping.

Despite significant user growth, Threads struggles to drive traffic to external websites, a potential issue for creators and publishers. Meta has made efforts to improve link performance, but users are accustomed to ignoring links. Publishers receive minimal traffic from Threads compared to other platforms, and the platform faces an identity crisis as it attempts to find its purpose in the social media landscape. With a large user base but uncertain direction, Threads' ability to compete in a changing online environment is uncertain.

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