Perplexity is building a browser in part to collect customer data for targeted ads

image via Engadget

April 24, 2025, 11:01 PM

• •Perplexity is building its own browser, Comet, to collect user data and sell targeted advertisements.
• •Perplexity's CEO, Aravind Srinivas, stated the company wants to understand users better by gathering data outside its app.
• •Comet is built on Chromium, Google's open-source browser base, and Perplexity is open to acquiring Chrome.
• •Perplexity's Chief Business Officer, Dmitry Shevelenko, believes Perplexity could run Chrome at its current scale.

Perplexity, an AI company, is developing its browser Comet to gather user data and sell targeted ads. CEO Aravind Srinivas explained that the goal is to gain a deeper understanding of users beyond the app's scope. Comet is built on Google's Chromium, and Perplexity is considering acquiring Chrome, according to Dmitry Shevelenko. This move resembles Google's Chrome browser, and Perplexity aims to leverage user data for advertising.

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