GoPro is cutting 23 percent of its workforce

image via The Verge

April 8, 2026, 11:14 AM

• •GoPro plans to reduce its workforce by 145 employees.
• •The cuts are due to financial struggles and increased competition.
• •New cameras are planned with a new GP3 processor.
• •Layoffs will be implemented during the second quarter of 2026.

GoPro is implementing a restructuring plan that includes cutting 145 jobs, approximately 23% of its workforce, due to increased competition and declining revenue. The layoffs are expected to cost up to $15 million and will be completed by the end of 2026. The company, which previously laid off workers in 2024, aims to return to profitability with new cameras featuring a new GP3 processor. The new cameras are expected to be unveiled at an upcoming tradeshow.

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