Tensor wants to be the first company to sell you a ‘robocar’ — but who are they?

image via The Verge

August 13, 2025, 3:00 PM

• •Tensor, a new company based in San Jose, is launching what it claims to be the first consumer-ready autonomous vehicle designed for private ownership, called the "Tensor robocar."
• •Tensor is affiliated with AutoX, a Chinese autonomous vehicle developer, which may be a way to navigate restrictions on Chinese software in vehicles.
• •Tensor plans to launch its robocar in the US, Europe, and the Middle East in 2026, positioning it as an AI-defined vehicle.
• •Despite other companies' goals to sell privately owned autonomous vehicles, Tensor is trying to get into the AI hype with its robocar, which has an array of sensors.

A new company called Tensor is launching, claiming to have developed the first consumer-ready autonomous vehicle for private ownership, named the Tensor robocar. Tensor is based in San Jose and is affiliated with AutoX, a Chinese autonomous vehicle developer. The company plans to launch in the US, Europe, and the Middle East in 2026, marketing the vehicle as an AI-defined personal agent. Several companies are looking at selling privately owned autonomous vehicles, but none have achieved that milestone.

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