Your Whistle pet tracker will stop working next month

image via The Verge

July 28, 2025, 7:42 PM

• •Tractive acquired Whistle from Mars Petcare and will shut down Whistle's platform by August 31, 2025.
• •Existing Whistle users can get a free Tractive tracker as a replacement until September 30, 2025.
• •Remaining Whistle subscriptions will transfer to the new Tractive device, with added time based on the remaining plan duration.
• •Tractive offers Basic and Premium subscription plans with various features, while Whistle device warranties are not being honored.

Tractive, a company specializing in pet trackers, has acquired Whistle from Mars Petcare, leading to the shutdown of Whistle's platform by August 31, 2025. As a result of the acquisition, current Whistle users are eligible to receive a complimentary Tractive tracker, but only until September 30, 2025. Remaining subscriptions will be transferred to the new Tractive devices, with adjustments made to account for the remaining subscription duration. Tractive provides various subscription plans with features like GPS tracking and activity monitoring, but Whistle's original device warranties will not be honored.

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